Readers know that I came of age in the late ’60s and early ’70s and that while my beliefs have matured, I still love rock’n’roll, now in the “oldies” category. One song written by Bowie and released by Mott the Hoople in ’72 called for All the Young Dudes to Carry the News. I didn’t start this cold, but sunny Saturday morning with the intent to put up another post. However, one of the habits I have yet to break is morning news. One of the features on the show I watch resulted in this change of plan. I will not grace this post with the name of the offending retailer, will not give them credence by mentioning their name. You can Google the topic and find out for yourself. The purpose here is not to call for rebellion or a boycott as I may have in my younger days. The point here is simple and direct – a message for moms, grandmothers, aunties (men, too, but I believe most of my readers are women) – carry the news to your daughters, granddaughters, nieces, girls of all ages within your sphere of influence.

What is the news? First, the news is that the eight year-old girls in your lives do not need the latest – a push-up swimsuit top to give the illusion of assets not yet developed. That’s what got my attention – the latest trend being marketed to hit the beach in 2011 is a padded, push-up bikini top, aimed at the eight-year-old market. Not 18, not teenagers or adolescents, but little girls, pushing sexuality on innocence.

The concern for me here at the Homestead is the message that as women of all ages, child to aged, you’re not okay, you’re not good enough the way you are. It’s about how you look, how you present yourself and it better be sexy and attention -getting or you’re just not good enough for this culture.

The message is awful, but the NEWS to embed in young women of all ages, wherever you encounter them, is YES YOU ARE! You are good enough, you are valuable and you have great worth!! It’s not about how the world perceives you, what the boys in your class may talk about, what you see in the media at-large – it’s about you, a female of whatever age, and your immense worth and value!

Readers also know my worldview and belief system as distinctly Christian. You don’t come back here often if expressions of God offend you. The concept is central to the subject at hand. Among the women with whom I work, I’m famous for the question – Do you know who you are?? Answer? You are the daughter of a king, not just any king, but the mighty Creator King of the universe – He is your Father and you are His treasured daughter and that, my friends, means something!

Carry the news, repeat it often, loud and proud – You ARE Worthy and of IMMENSE VALUE. Hold this deep in your heart, believe it and share it with those you love. I believe that women of all ages would make better choices if they were grounded in the belief of their innate value to an all-wise and loving Creator Father. Thanks for listening and have a beautiful day!